Grand Rapids enjoys a diversified economy that includes a variety of Fortune 500 companies in the healthcare, technology and pharmaceutical industries. Major employers are Spectrum Health Medical Center, Meijer, Steelcase, Spartan Stores, Saint Mary's Health Care and Fifth Third Bank, with over 41,000 employees.

Grand Rapids growing healthcare sector has added 16,700 jobs valued at $950 million since 2004, adding $1.54 billion to the local economy in construction, facilities and related equipment.

Located in the premier retail hub of Grand Rapids, Woodland Mall is situated on one of the highest trafficked intersections in the state with direct access from the Beltline (44,400 daily vehicles) and 28th Street (34,700 daily vehicles.)

2009 featured the opening of a 40,000 square foot, two-level Barnes & Noble flagship store which was chosen by major publishing houses for several celebrity book tours, including the launch of Sarah Palin's tour, which attracted international media attention.

There are several colleges/universities in the market area including Grand Valley State University and Grand Rapids Community College, with over 50,000 students.

Woodland Mall features Western Michigan's only Apple, Ann Taylor, J. Crew, Forever 21, Bar Louie and Williams-Sonoma store locations, along with the top performing JCPenney in the region.