Viewmont Mall Welcomes Carter’s and The Children’s Place as NEPA Families Prepare to Go Back To School

Viewmont Mall Welcomes Carter’s and The Children’s Place as NEPA Families Prepare to Go Back To School

PREIT, a leading mall developer, adds popular children’s retailers just in time for back to school – Carter’s and The Children’s Place strengthen the family appeal at Viewmont Mall, bringing over 7,700 square feet of beloved national children’s retailers to one of Northeast Pennsylvania’s most prominent shopping destinations.

These new additions answer a longstanding need in the market for children’s apparel, creating more opportunities for convenient, family-friendly shopping in the region. With the back-to-school season approaching, The Children’s Place is a welcome addition to the mall, widely recognized as a go-to destination for children’s school uniforms. Additionally, Carter’s will offer parents and young children access to North America’s leading brand in baby and children’s apparel. The Children’s Place opened on July 18, and Carter’s is set to open this month.

PREIT’s proactive redevelopment strategy has fueled Viewmont Mall’s continued evolution, securing its position as the last remaining enclosed shopping mall in the region. The former Sears space has since transformed into one of the first DICK’S House of Sport locations in the country and HomeGoods, a move that reinforced the mall’s position as a modern, high-traffic destination. This anchor repositioning, alongside the full-service Macy’s store – now the only Macy’s within 50 miles — cemented the mall’s position as the dominant regional shopping destination, creating the kind of dynamic retail environment where brands like Carter’s and The Children’s Place can thrive alongside fashion, beauty, and lifestyle favorites already at the property, such as ULTA Beauty, and Rally House.

“As the dominant enclosed mall in the NEPA region, Viewmont Mall continues to succeed by offering what today’s consumers are looking for,” said Vince Vizza, First Vice President of Leasing at PREIT. “Bringing in Carter’s and The Children’s Place supports our mission of tailoring the tenant mix to meet real community needs while creating a holistic experience for families.”

Viewmont Mall remains a cornerstone of regional retail activity, benefiting from its accessible location and a strong roster of national brands. These new tenants are just one example of PREIT’s ongoing commitment to delivering an ever-improving customer experience.