Chester County is the 24th wealthiest county in the nation with per capita income of $84,884 and the second highest median family income in Pennsylvania. It was ranked 10th nationally by Forbes.com (June 2008) as "one of America's best places to raise a family."

The mall is located at the region's hub for shopping, leisure and dining, and sits on the third busiest intersection in the county, with more than 51,000 cars daily, minutes away from major arteries Routes 202 and 30, and the Pennsylvania Turnpike.

Area residents enjoy the center's family-friendly environment, convenience and amenities including covered parking, children's play area, free coat and package check, and art classes provided in conjunction with Chester County Art Association.

West Chester and Downingtown school districts are among the state's largest, with over 23,500 students and a graduation rate of 96%.

Chester County enjoys one of the lowest historical unemployment rates in the state due to its diverse economy. Major employers include Vanguard, SunGard Data Systems, TYCO, QVC Home Shopping Network, and Siemens Medical Solutions. There are also six business parks within five miles of the center.

Food Court sales exceed $1000 per square foot. The junior apparel category has particularly strong sales and selection.