Crossroads Mall's closest enclosed mall competitor is an one hour drive.

The junior category which includes American Eagle, Aéropostale and PacSun perform well without any category competition in the market. The closest competitors are over 50 miles away.

The 100,000 acre Boy Scouts National Scouting Center, three miles from the mall, will highly impact Crossroads Mall traffic. Phase I will support 1,141 new ongoing local jobs, and $119.5 million dollars in additional local income. Phase II will support 2,243 new ongoing local jobs and generate $93 million dollars in additional local income.

The Scouting facility will draw 25,000 visitors each year. 2013 will mark the camp's first National Jamboree which takes place every four years bringing 150,000 visitors at each event.

Six hotels opened in 2007, reflecting 1,251 rooms.

A high-impact restaurant or Food Court operator would be a draw to the sizable tourist population.

Adding to the mall's location within a tourist market, state parks and forests compose over 70,000 acres of whitewater rafting, rock climbing, and trails. Winter Place Ski Resort, 20 miles south is the most southern ski area in the region.