The center sits in the most affluent suburb of southern New Jersey, with average home values exceeding $483,000 and more than 40.6% of the population earning in excess of $75,000.

Access to the mall is immediate from Route 38 (60,000 vehicles/day), Rte. 73, and a slip ramp to Rte. 295.

Due to its suburban setting, the one-level mall offers a convenient, family-oriented shopping environment with multiple access points and an active community program.

There are over 13.3 million square feet of office space via business parks within five miles of the center. Major employers include Lady of Lourdes Health System, Kennedy Health System, and Cooper Health System, with over 10,000 combined employees and Lockheed Martin, with over 4,700 workers. Virtua Wellness Center broke ground Spring 2010.

Moorestown High School is the highest ranked in Burlington County and among New Jersey's top 50 school systems.

Traditional retailers perform well in the center, including a critical mass of popular brand junior stores including Aéropostale, Express, Hollister Co., Hot Topic and GAP.